Install a CFO-Level Finance System That Gives You Clarity, Control, and Confidence
Install a CFO-Level Finance System That Gives You Clarity, Control, and Confidence
A proven CFO-built system shaped by 15+ years scaling creative, entertainment, and founder-led companies — giving you accurate reporting, reliable cashflow, stronger decisions, and a finance function you can trust.
A proven CFO-built system shaped by 15+ years scaling creative, entertainment, and founder-led companies — giving you accurate reporting, reliable cashflow, stronger decisions, and a finance function you can trust.
A proven CFO-built system shaped by 15+ years scaling creative, entertainment, and founder-led companies — giving you accurate reporting, reliable cashflow, stronger decisions, and a finance function you can trust.
Trusted by:
Which Of These is Most Important
For Your Business?
Which Of These is Most Important
For Your Business?
I need clarity. I can’t keep running this business blind.
I need clarity. I can’t keep running this business blind.
I need support. I can’t carry commercial decisions alone.
I need support. I can’t carry commercial decisions alone.
I need stability. The chaos is growing faster than revenue
I need stability. The chaos is growing faster than revenue
If you ONLY want an accountant,
I'm not the right fit
Yes — I’m a highly capable qualified accountant. But that should be the minimum requirement for anyone advising you.
Today, ANYONE can call themselves a “CFO”. And if ALL you need is someone to tidy numbers or produce reports, you can absolutely find someone cheaper than me — and I’d encourage you to.
But building a serious company requires financial leadership.
Very few CFOs have built businesses. Even fewer have scaled them. And almost none have run entertainment/IP groups, advised major talent, raised serious capital, or led commercial, tax, and multi-entity strategy at a high level.
I have, for more than 15 years across creative, entertainment, SaaS, and founder-led companies.
Most “fractional CFOs” operate like advanced bookkeepers. I work only with serious CEOs who want to build financial and commercial excellence — the kind of capabilities that support scale, protect margins, and increase enterprise value.
That’s what makes StealthCFO different. I bring the experience of a CFO who’s built, scaled, and exited a multi-million-pound company — and I install those capabilities directly into your business.
If that’s what you’re looking for, let’s talk.
Get Clear, Simple Numbers You Can Trust
Get Clear, Simple Numbers You Can Trust
See cashflow, margins, and performance at a glance — without digging, guessing, or relying on anyone else. When your numbers finally make sense, you make decisions with confidence instead of uncertainty.
The StealthCFO System installs a CFO-designed reporting engine used in fast-moving entertainment and founder-led companies — so your business feels lighter, clearer, and easier to run.
See cashflow, margins, and performance at a glance — without digging, guessing, or relying on anyone else. When your numbers finally make sense, you make decisions with confidence instead of uncertainty.
The StealthCFO System installs a CFO-designed reporting engine used in fast-moving entertainment and founder-led companies — so your business feels lighter, clearer, and easier to run.
Make Better Decisions That Grow Your Business
Make Better Decisions That Grow Your Business
Build a finance engine that supports fast, profitable decisions. You get total clarity on profit, cashflow, pricing, and growth — so you can protect margins and scale with confidence.
With the StealthCFO System, you get world-class commercial models, strategic finance rhythms, and enterprise-grade decision frameworks — delivered by a CFO who’s built, scaled, and exited a multi-million-pound firm.
Build a finance engine that supports fast, profitable decisions. You get total clarity on profit, cashflow, pricing, and growth — so you can protect margins and scale with confidence.
With the StealthCFO System, you get world-class commercial models, strategic finance rhythms, and enterprise-grade decision frameworks — delivered by a CFO who’s built, scaled, and exited a multi-million-pound firm.
Sleep Better With a Predictable, Stable Business
Run your business without constant surprises. With steady cashflow, simple reporting, and a reliable commercial rhythm, you stop carrying everything alone — and finally feel able to switch off.
The StealthCFO System installs predictable, founder-friendly financial infrastructure that works even when you’re not in the room — reducing dependence on you and giving your business real stability.
Sleep Better With a Predictable, Stable Business
Run your business without constant surprises.
With steady cashflow, reliable reporting, and a consistent commercial rhythm, you stop carrying everything alone — and finally feel able to switch off.
The StealthCFO System installs predictable, founder-friendly financial infrastructure that works even when you’re not in the room — reducing dependency on you and giving your business real stability.
Trusted Strategic Partner for Nearly a Decade
Trusted Strategic Partner for Nearly a Decade
“I’ve worked with Stephen for almost 10 years. He’s supported us through live event launches, fundraising rounds, and countless strategic decisions. He’s my first call on anything commercially important. With Stephen involved, I always know I’m making decisions from a place of clarity and confidence.”
Simon O'Kelly, founder & CEO
UMA Entertainment Group
“I’ve worked with Stephen for almost 10 years. He’s supported us through live event launches, fundraising rounds, and countless strategic decisions. He’s my first call on anything commercially important. With Stephen involved, I always know I’m making decisions from a place of clarity and confidence.”
Simon O'Kelly, founder & CEO
UMA Entertainment Group
“I’ve worked with Stephen for almost 10 years. He’s supported us through live event launches, fundraising rounds, and countless strategic decisions. He’s my first call on anything commercially important. With Stephen involved, I always know I’m making decisions from a place of clarity and confidence.”
Simon O'Kelly, founder & CEO
UMA Entertainment Group
Why StealthCFO Is Unlike Any Fractional CFO You’ve Met
Built for fast-moving entertainment and founder-led companies
Built for fast-moving entertainment and founder-led companies
Led by someone who’s lived it, built it and scaled it
Led by someone who’s lived it, built it and scaled it
Deep expertise in IP, royalties, licensing and cross-border finance
Deep expertise in IP, royalties, licensing and cross-border finance
A proven system, not random “CFO hours”
A proven system, not random “CFO hours”
Strategic partner, not a finance administrator
Strategic partner, not a finance administrator
You work directly with me — no outsourcing
You work directly with me — no outsourcing
Getting Started Is Simple
Step 1
Book a Strategy Call
Step 1
Book a Strategy Call
A focused conversation about what’s really happening in your business and what’s holding you back from clarity and confident decisions.
We’ll uncover the issues behind your numbers, identify the biggest risks and opportunities, and map out the system your business needs to scale — with no pressure or obligation.
If we’re a good fit, we move to Step 2.
A focused conversation about what’s really happening in your business and what’s holding you back from clarity and confident decisions.
We’ll uncover the issues behind your numbers, identify the biggest risks and opportunities, and map out the system your business needs to scale — with no pressure or obligation.
If we’re a good fit, we move to Step 2.
Step 2
Install the StealthCFO System™
Step 2
Install the StealthCFO System™
Step 2
Install the StealthCFO System™
If we decide to work together, I personally install the finance systems, reporting structure and commercial frameworks your business needs.
Within your first week, you’ll get:
• A clear financial picture
• A predictable cashflow system
• Simple, reliable reporting
• Commercial and decision frameworks tailored to your business
No jargon. No overwhelm.
Just a proven CFO-designed system built inside your business — fast.
If we decide to work together, I personally install the finance systems, reporting structure and commercial frameworks your business needs.
Within your first week, you’ll get:
• A clear financial picture
• A predictable cashflow system
• Simple, reliable reporting
• Commercial and decision frameworks tailored to your business
No jargon. No overwhelm.
Just a proven CFO-designed system built inside your business — fast.
Step 3
Partner With a Fractional CFO
Once your system is up and running, I stay with you as your strategic finance partner — helping you and your finance or accounting team turn clarity into real commercial results.
Your ongoing support includes:
• High-touch strategic guidance
• Coaching for founders and internal finance teams
• Commercial advice on key decisions
• Scenario planning and modelling
• Forecasting that protects margins and profitability
• Hands-on help embedding systems and rhythms inside your team
You’re never left to figure it out alone.
Your business becomes calmer, more predictable, and more scalable — with a CFO in your corner whenever you need one.
Step 3
Partner With a Fractional CFO Who Stays Involved
Once your system is running smoothly, I stay with you as your strategic finance partner — helping you and your team turn clarity into real commercial results.
Your ongoing support includes:
• High-touch strategic guidance
• Coaching for founders and internal finance teams
• Commercial advice on key decisions
• Scenario planning and modelling
• Forecasting that protects margins and profitability
• Hands-on help embedding systems and financial rhythms
You’re never left to figure it out alone.
Your business becomes calmer, more predictable and more scalable — with a CFO in your corner whenever you need one.
A CFO Who’s Actually Built and Exited a Company.
A CFO Who’s Actually Built and Exited a Company.
Hi, I’m Stephen Pell — the CFO who thinks like a founder.
I never planned to become a CFO.
I started in audit and tax, learning the rules, structures, and financial systems that make businesses work.
But very quickly I realised something…
Founders weren’t failing because of bad ideas or lack of effort.
They were failing because they were making decisions in the dark.
So I moved into the world of entertainment — structuring global deals for touring artists, elite sports talent, and international entertainment brands. High pressure. High stakes. Big expectations.
It sharpened everything: judgement, commercial instincts, and the ability to think clearly when it counts.
Hi, I’m Stephen Pell — the CFO who thinks like a founder.
I never planned to become a CFO.
I started in audit and tax, learning the rules, structures, and financial systems that make businesses work.
But very quickly I realised something…
Founders weren’t failing because of bad ideas or lack of effort.
They were failing because they were making decisions in the dark.
So I moved into the world of entertainment — structuring global deals for touring artists, elite sports talent, and international entertainment brands. High pressure. High stakes. Big expectations.
It sharpened everything: judgement, commercial instincts, and the ability to think clearly when it counts.
Then I Built — And Exited — My Own Firm
Then I Built — And Exited — My Own Firm
In 2016, I launched ICONAC — a specialist accounting and business management firm for musicians, actors, labels, and creative agencies.
No investors.
No safety net.
Just execution and a belief that creative entrepreneurs deserved world-class financial leadership.
We scaled past £1m revenue.
Built a team across the UK, US, and Europe.
And in 2025, I sold the business — turning ICONAC into one of the UK’s leading entertainment finance firms.
Along the journey, founders kept coming to me with the same issues:
“We’re growing… but I don’t feel fully in control.”
“I don’t just need numbers — I need real financial leadership.”
“The business is scaling faster than the finance function can handle.”
“I need a CFO… but not a full-time hire.”
Different industries. Different personalities.
Same underlying problem: the business was scaling, but the finance engine wasn’t — and the stakes were too high to run the company without true financial leadership.
In 2016, I launched ICONAC — a specialist accounting and business management firm for musicians, actors, labels, and creative agencies.
No investors.
No safety net.
Just execution and a belief that creative entrepreneurs deserved world-class financial leadership.
We scaled past £1m revenue.
Built a team across the UK, US, and Europe.
And in 2025, I sold the business — turning ICONAC into one of the UK’s leading entertainment finance firms.
Along the journey, founders kept coming to me with the same issues:
“We’re growing… but I don’t feel fully in control.”
“I don’t just need numbers — I need real financial leadership.”
“The business is scaling faster than the finance function can handle.”
“I need a CFO… but not a full-time hire.”
Different industries. Different personalities.
Same underlying problem: the business was scaling, but the finance engine wasn’t — and the stakes were too high to run the company without true financial leadership.
That’s Why I Built Stealth CFO
That’s Why I Built Stealth CFO
I’ve seen it everywhere — from billion-dollar entertainment projects to fast-moving creative companies:
Founders don’t just need numbers. They need strategic and commercial financial capabilities that scale.
That’s what the StealthCFO System delivers. We focus on systems over goals — building finance engines that create clarity, control and commercial advantage.
I help founders:
→ Build world-class strategic and commercial finance systems
→ Make stronger, faster, more profitable decisions
→ And scale companies built for longevity, not luck
If you want a CFO who builds systems that compound, thinks like a founder — not a finance administrator — you're in the right place.
I’ve seen it everywhere — from billion-dollar entertainment projects to fast-moving creative companies:
Founders don’t just need numbers. They need strategic and commercial financial capabilities that scale.
That’s what the StealthCFO System delivers. We focus on systems over goals — building finance engines that create clarity, control and commercial advantage.
I help founders:
→ Build world-class strategic and commercial finance systems
→ Make stronger, faster, more profitable decisions
→ And scale companies built for longevity, not luck
If you want a CFO who builds systems that compound, thinks like a founder — not a finance administrator — you're in the right place.
Featured In:
My Value Guarantee
My Value Guarantee
If you don’t feel genuine value in the first 30 days, you decide what you pay.
I stand behind the StealthCFO system completely. In your first 30 days, you’ll experience clearer numbers, better insights, and more confident decision-making.
If you don’t genuinely feel the work has delivered value — whether that’s clarity, control, commercial insight, or momentum — then you choose what the service was worth.
That could be the full amount, half… or nothing at all.
No risk.
No pressure.
Just results — or you don’t pay.
If you don’t feel genuine value in the first 30 days, you decide what you pay.
I stand behind the StealthCFO system completely. In your first 30 days, you’ll experience clearer numbers, better insights, and more confident decision-making.
If you don’t genuinely feel the work has delivered value — whether that’s clarity, control, commercial insight, or momentum — then you choose what the service was worth.
That could be the full amount, half… or nothing at all.
No risk.
No pressure.
Just results — or you don’t pay.
If you don’t feel genuine value in the first 30 days, you decide what you pay.
I stand behind the StealthCFO system completely. In your first 30 days, you’ll experience clearer numbers, better insights, and more confident decision-making.
If you don’t genuinely feel the work has delivered value — whether that’s clarity, control, commercial insight, or momentum — then you choose what the service was worth.
That could be the full amount, half… or nothing at all.
No risk.
No pressure.
Just results — or you don’t pay.
FAQ
Who do you work with?
I work with founders, CEOs and CFOs of creative and entertainment companies doing £2m–£30m+ in annual revenue. This includes record labels, publishers, sync companies, talent agencies, management companies, production companies, and other IP-driven or talent-led brands. My clients all share one thing: They’re excellent at creating, but their finance function hasn’t kept up with the complexity of their business. They want clarity, control and a commercial system they can finally trust.
Who do you work with?
I work with founders, CEOs and CFOs of creative and entertainment companies doing £2m–£30m+ in annual revenue. This includes record labels, publishers, sync companies, talent agencies, management companies, production companies, and other IP-driven or talent-led brands. My clients all share one thing: They’re excellent at creating, but their finance function hasn’t kept up with the complexity of their business. They want clarity, control and a commercial system they can finally trust.
How is the program delivered?
1) Coaching Your Finance Team Your team delivers the transformation with my guidance. 2) Fractional CFO Delivery I personally lead and deliver the transformation for you. Both options combine: A commercial discovery diagnostic A custom commercial model Cashflow, pricing and margin systems Deal support + negotiation insight Reporting, KPI and rhythm design Ongoing calls and decision support Templates, tools and frameworks Everything is built to be simple, practical and immediately useful — no jargon, no fluff.
How is the program delivered?
1) Coaching Your Finance Team Your team delivers the transformation with my guidance. 2) Fractional CFO Delivery I personally lead and deliver the transformation for you. Both options combine: A commercial discovery diagnostic A custom commercial model Cashflow, pricing and margin systems Deal support + negotiation insight Reporting, KPI and rhythm design Ongoing calls and decision support Templates, tools and frameworks Everything is built to be simple, practical and immediately useful — no jargon, no fluff.
What if I’m not sure this is right for me financially?
That’s completely fine — and exactly why the first step is low-risk. We start with a Commercial Discovery Diagnostic. By the end of it, you’ll have a clear picture of where your business truly stands — across revenue, margins, cashflow, risks and opportunities — even if you decide not to continue. There is no pressure and no hard sell. Just clarity to help you make the right decision for you.
What if I’m not sure this is right for me financially?
That’s completely fine — and exactly why the first step is low-risk. We start with a Commercial Discovery Diagnostic. By the end of it, you’ll have a clear picture of where your business truly stands — across revenue, margins, cashflow, risks and opportunities — even if you decide not to continue. There is no pressure and no hard sell. Just clarity to help you make the right decision for you.
Aren’t you just an accountant or business manager?
No — StealthCFO is not an accounting or business-management service. I don’t replace your accountant, bookkeeper or business manager. I work with them. My role is to give you the commercial, strategic and financial leadership that sits above the day-to-day administration. This includes: Translating your numbers into clear decisions Building your commercial model and margin structure Improving cashflow visibility Strengthening your finance rhythm and capability Training and upskilling your team so they operate at a higher level Your accountants keep the books accurate. Your business manager runs operations. StealthCFO ensures the entire commercial engine works together — so you can grow with clarity and confidence.
Aren’t you just an accountant or business manager?
No — StealthCFO is not an accounting or business-management service. I don’t replace your accountant, bookkeeper or business manager. I work with them. My role is to give you the commercial, strategic and financial leadership that sits above the day-to-day administration. This includes: Translating your numbers into clear decisions Building your commercial model and margin structure Improving cashflow visibility Strengthening your finance rhythm and capability Training and upskilling your team so they operate at a higher level Your accountants keep the books accurate. Your business manager runs operations. StealthCFO ensures the entire commercial engine works together — so you can grow with clarity and confidence.
What does StealthCFO actually do?
StealthCFO helps you build a stable, predictable and commercially strong finance function using the StealthCFO Method™ — a simple, repeatable system for creative and entertainment companies. You get: Clear visibility across revenue, margins and cashflow A commercial model built for your unique economics (IP, royalties, deals, cross-border, talent, project cycles) Decision support and strategic partnership A finance function that finally works the way your business really operates This isn’t bookkeeping or accounting. This is commercial leadership — giving you the clarity and support to run your company with confidence.
What does StealthCFO actually do?
StealthCFO helps you build a stable, predictable and commercially strong finance function using the StealthCFO Method™ — a simple, repeatable system for creative and entertainment companies. You get: Clear visibility across revenue, margins and cashflow A commercial model built for your unique economics (IP, royalties, deals, cross-border, talent, project cycles) Decision support and strategic partnership A finance function that finally works the way your business really operates This isn’t bookkeeping or accounting. This is commercial leadership — giving you the clarity and support to run your company with confidence.
Do I need to be good with numbers?
No. Most founders I work with aren’t “numbers people”. That’s exactly why the system exists. I translate complex entertainment finance into something clear, visual and easy to understand. Your team can run the numbers — you get the clarity to make decisions. All you need is the desire to remove the pressure and lead with confidence.
Do I need to be good with numbers?
No. Most founders I work with aren’t “numbers people”. That’s exactly why the system exists. I translate complex entertainment finance into something clear, visual and easy to understand. Your team can run the numbers — you get the clarity to make decisions. All you need is the desire to remove the pressure and lead with confidence.
Can you work alongside my current accountants?
Yes — in fact, that’s exactly how StealthCFO is designed to work. I don’t replace your accountants, bookkeepers, or business managers. I work with them. Your existing team handles the day-to-day finance work. I focus on the parts they’re not set up for: commercial insight strategic decision support financial leadership IP, royalties and cross-border complexity building an internal finance function that actually supports growth Think of your accountants as keeping the score. StealthCFO helps you win the game. Together, we create a stronger, clearer, more capable finance function — without disrupting your current setup.
Can you work alongside my current accountants?
Yes — in fact, that’s exactly how StealthCFO is designed to work. I don’t replace your accountants, bookkeepers, or business managers. I work with them. Your existing team handles the day-to-day finance work. I focus on the parts they’re not set up for: commercial insight strategic decision support financial leadership IP, royalties and cross-border complexity building an internal finance function that actually supports growth Think of your accountants as keeping the score. StealthCFO helps you win the game. Together, we create a stronger, clearer, more capable finance function — without disrupting your current setup.
How do I get started?
Simple. Book a confidential intro call. We’ll talk through where the business is today, where you want it to be, and whether StealthCFO is the right fit. If it is, we begin the diagnostic and start building your commercial engine. If it’s not, you’ll still walk away with insights you can use immediately.
How do I get started?
Simple. Book a confidential intro call. We’ll talk through where the business is today, where you want it to be, and whether StealthCFO is the right fit. If it is, we begin the diagnostic and start building your commercial engine. If it’s not, you’ll still walk away with insights you can use immediately.
Real business owners. Real results
Founder & CEO
Entertainment Group
Co-founder & Managing Director Global Creative Agency
Co founder
Record Label
I can only take on 3 founder-led companies each month
I work hands-on and directly with every client — no juniors, no hand-offs, no outsourcing. To maintain that level of focus and quality, I only onboard three new companies per month.
If you want to secure a spot in the next 90 days, now’s the time.